Monday, April 11, 2011
The Vampire Diaries (#15)
This is an advertisement for the show The Vampire Diaries. It features the three main characters of the show: Stefan, Elena and Damon. On the right hand side of the ad, there's the show's logo and the date and time it's on. But above it is the most important part of the whole ad. The cathphrase: CATCH VD.
This advertisement shows a lot about society. Normally, when VD is referred to in society, people mean venereal disease or STI. The makers of this ad probably knew this and decided to play on it. They knew that when someone saw this, they would take another look if they saw a picture of three sweaty people with the catchphrase: CATCH VD. It might even shock some at first. In fact, there were a lot of eyebrows raised at it. Some didn't think it was appropriate at all. But it did it's job. It got the attention of society with something it's interested in: sex.
I believe that this ad can help me with my art in many different ways. It inspires me because it uses something that all of society is familiar and it does it well. It makes people take notice, and as an artist, that's what you want. Sometimes you need something shocking to get the attention you deserve or want. It may not be the best, creative or original ad in the world, but it works.
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