The music video for the song Witchcraft by the band Pendulum, was directed by Barney Steele and Mike Sharpe. It starts off like the song, rather slow and peaceful. It even mirrors the lyrics in some aspects, such as:
It’s in your eyes, a colour fade out,
Looks like a new transition.
The starting up and shaking your ground,
Turning your head to see a new day calling.
Most of the images shown in the beginning are various different cells and close ups on eyes and other body parts. This could be a mirror of the lyric: Looks like a new transition. After that line, everything shown seems to vibrate or move soon as this one starts: The starting up and shaking your ground. It's foreshadowing what's about to happen. The song only needs to go on for another verse until it reaches 0:45 in the music video. This is the turning point in which everything is kicked into high gear. For the rest of the music video, you see things grow and expand. Also incorporated are shots of the band, and a struggling woman submersed in water. In the end, the women comes out of the water into where the band is, and is free-floating in the air.
How this music video relates to society is how everything is ever changing. No matter how hard we struggle, we don't have the power to change anything in the end. The harder we struggle, the further we get left behind.
I find this video very inspiring because I love pretty much everything about it. It's well edited for the song and the mirroring effect used in some of the shots are something you don't see very often; which I like. The quick cuts enforce the chaotic nature of what's going on, and is a technique that's often abused, but works well in this context. To top it all off, I love the song and the music video just makes it that much better.